Breanna Lambert

    How Busy Mom Breanna Lambert Built a $8,700-a-Year Thrifting Empire on Poshmark in Just 12 Months

    Executive Summary

    Breanna Lambert exemplifies how personal inspiration and community support can transform into a profitable side business. As a busy mother, Lambert discovered the world of reselling through her best friend's success on Poshmark, demonstrating how peer networks can serve as powerful catalysts for entrepreneurial ventures. Her entry into the retail reselling industry was strategically supported by engaging with Instagram communities, where she gained valuable insights and encouragement from fellow resellers before launching her own thrifting and resale operation.

    In her first year of operation, Lambert successfully generated $8,700 in annual revenue through product sales, proving that the reselling model can provide substantial supplemental income for working parents. Her success story highlights the accessibility of the retail reselling industry, particularly for individuals seeking flexible income opportunities that can accommodate family responsibilities. Lambert's journey from inspiration to implementation showcases how leveraging existing marketplace platforms like Poshmark, combined with social media community engagement, can create a sustainable and profitable side hustle that fits seamlessly into a busy lifestyle while generating meaningful financial returns.

    Business Model

    Lambert sources secondhand merchandise from thrift stores and Goodwill Outlets where items are sold by the pound. She photographs and lists items on Poshmark with detailed descriptions and relevant keywords. She can spend around $100 at outlets and turn it into $600 within a few weeks through strategic flipping.

    Key Insights

    • Started by decluttering her own home before investing in new inventory from thrift stores
    • The reselling community is surprisingly collaborative rather than competitive due to endless inventory
    • Average sale price per item is around $30, but strategic finds can yield much higher profits
    • Proper research and 'comping' items is crucial to avoid losing money on purchases

    Success Factors

    • Learning from experienced resellers in the Instagram community
    • Using reseller-friendly software like Vendoo for better bookkeeping and organization
    • Focusing on proper photography and listing techniques with good lighting and detailed descriptions
    • Finding strategic deals at Goodwill Outlets where items are sold by the pound

    Challenges & Obstacles

    • Initial poor bookkeeping until finding proper software solutions
    • Overpaying for trendy items without researching comparable sales first
    • Poor listing photos with bad lighting and presentation in early days
    • Learning that it's not a get-rich-quick scheme and likely pays less than minimum wage per hour

    Advice for Aspiring Entrepreneurs

    • Start with items you already own before spending money on new inventory
    • Research comparable sales before purchasing items to flip
    • Engage with the supportive reselling community on social media for advice and collaboration
    • Focus on the flexibility rather than expecting high hourly wages

    Quick Facts

    Revenue$8,700/year
    IndustryRetail, Fashion, Apparel
    MonetizationProduct Sales

    Sources

    Businessinsider.comJuly 14, 2025